VEGAS 2011: Masters of The Universe celebrates 30th anniversary

Mattel to release collectable action figures; rolls-out consumer products programme with Classic Media.
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The two companies will be celebrating the 30th anniversary of Masters of the Universe with the launch of a consumer products program for the brand including costumes from Disguise, apparel from Changes and a special edition DVD box set from Mill Creek Entertainment.

Mattel's Masters of the Universe Classics toy line, featuring updated sculpts of vintage Mattel toys will continue throughout 2012. The range is available only on

The 2012 annual subscription to the site will go on sale the week of San Diego Comic-Con, which commences on July 22nd.

Michael Riley, VP, franchise development, Mattel, commented: "Masters of the Universe is an iconic franchise with a legacy that’s deeply rooted in fantastical storytelling which translates naturally to play experiences and products kids of all ages love.

"In 2012 the property celebrates its milestone 30th anniversary allowing us to create a robust synergistic program that offers something for all fans.”

To read about the other licensees on board, head over to our sister site,


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