VEGAS 2011: Jakks signs Winx Club

Firm inks deal with Nickelodeon as master toy partner for the brand.
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The new multi-territory deal will see Jakks Pacific distribute and market a range of products including dolls, play-sets, role-play and dress-up products. The line is due to launch in autumn 2012.

Leigh Ann Brodsky, president, Nickelodeon Consumer Products, said: "The Winx Club is a great opportunity for us to bring engaging entertainment to our young girl audience.

Head over to Licensing.biz, to read the full story.

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