VEGAS 2011: Golden Bear on board for Mike the Knight

Firm picks up arts and crafts licence for the Hit Entertainment property.
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Golden Bear's new line is set to include mechanical arts and crafts, felts and dough sets and will launch from autumn 2012.

Tracy Griffiths, senior director, Hit brands EMEA, said: "We are delighted to have Golden Bear on board. They have a fantastic track record and some innovative product ideas.

"Our quest is for Mike the Knight to become a major new global pre-school property and with such a fantastic line up of licensees supporting the brand we are confident of achieving our goal."

Christine Nicholls, product and marketing director added: "Golden Bear are delighted to be working once again with Hit Entertainment and we are looking forward to developing an exciting range of arts and crafts products for this fantastic new licence.”

Mike the Knight is Hit’s first boys’ property since Bob the Builder. With five months to go before it first broadcasts on CBeebies, the brand already has 21 UK licensees.

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