A fresh Transformers faction - and a whole new toy range - has been unveiled in the US.
Hasbro showcased Transformers Prime Beast Hunters to a room full of fans at the New York Comic Con yesterday. The brand will be driven by the Transformers Prime TV show which is watched by kids in over 170 countries.
The new beasts are comprised of a new Transformers faction called the Predacons, who have sided with the Decepticons to fight against the Autobots. The Predacons are led by the Predaking.
The toy line will launch in spring 2013 in the US including new Kre-O Transformers building sets and Transformers action figures. Both toy lines will be driven by the new Beast Hunters theme.
"In recent years, Transformers fans have seen the Autobots battle the Decepticons,” said Aaron Archer, Vice President of Transformers Brand Creative and Design.
"The Predacon faction, made up of menacing beasts that convert in ways mankind has never seen, have now joined the Decepticons to take down the Autobots. We’re looking forward to exploring this new dynamic in the animation, action figures, Kre-O building sets, publishing and more.”
Jay Duke, Global Transformers Brand Vice President at Hasbro, added: "Beast Hunters is an exciting new direction for Transformers brand entertainment, and the introduction of the Predacon faction is a pivotal moment for Optimus Prime and the heroic Autobots, impacting the world of Transformers, which will never be the same.
"Kids and fans will be amazed by how Hasbro will bring this story and the ‘beasts’ to life across the brand’s major entertainment platforms in 2013."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.