US TOY FAIR: Barbie digital mirror wows visitors - ToyNews

US TOY FAIR: Barbie digital mirror wows visitors

Product lets girls "try on" virtual make-up using Augmented Reality.
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A new Barbie Digital Makeover Mirror has dazzled visitors to the 2013 US Toy Fair.

Girls can use attach an iPad to the vanity frame to "try on" virtual eye shadow, lipstick and glitter, reports Mashable.

Users can hold a wand, dip it into pretend make-up and see it appear on their face thanks to Augmented Reality and facial recognition technology.

ToyNews also saw the product at the 2013 Nuremberg Toy Fair and were left impressed.

Girls can save their favourite makeovers or share them with friends on Facebook. The app can also be used without the mirror toy.

The Barbie Digital Makeover Mirror goes on sale in the US this summer for $69.99.

There's no word on a UK launch for now.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.