Since its launch just a few weeks ago, retailers have reported that the range has already begun out-selling other Disney Princess items by double digit percentages.
More than 45,000 dolls have sold in less than a month with 17,000 selling last week alone. At one major retailer, The Princess and the Frog bedding has sold nearly triple the amount of regular Disney Princess bedding. At Disney Store locations nationwide and DisneyStore.com, the Princess Tiana role-play dresses are selling above all other Disney Princess characters.
The toys have also received industry praise as the Princess Tiana Just One Kiss doll topped FunFare magazine’s Holiday Hot Dozen and the Toys R Us Fabulous 15 holiday list.
The doll was also recently nominated for the 2009 Girls Toy of the Year award by the Toy Industry Association.
The Princess and the Frog introduces Disney’s newest princess character in more than ten years and the first African-American Disney princess.
The product line from Disney Consumer Products (DCP) includes a range of products spanning toys, fashion, home décor, food, personal care, beauty, stationery, books and an assortment for adults including collectibles, art, bridal wear and couture fashion.