US: Shakira teams with Fisher-Price to launch toy line

Pop star co-developed six products in the upcoming First Steps collection.
Publish date:

Pop star Shakira has teamed up with Mattels' Fisher-Price brand to launch a line of baby toys.

The brand's First Steps collection of toys will launch in November and the pop star co-developed six products, including a bouncer, alphabet blocks and a musical football.

All of the proceeds will benefit Shakira's Barefoot Foundation which provides education and nutrition to children in impoverished areas of her native Colombia.

"I saw how important developmental milestones are and how toys can help babies reach them - including with my own son," said Shakira.

"I wanted to design a line of toys that stimulated development in the crucial early stages of life, the stages in which learning can be achieved through supervised play, fostering the development of psychological, social and motor skills."

The pop star has also worked with the toy brand on a 12-part web series for mums, the first of which can be viewed below:


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.