US: Shakira teams with Fisher-Price to launch toy line

Pop star co-developed six products in the upcoming First Steps collection.
Publish date:
Social count:

Pop star Shakira has teamed up with Mattels' Fisher-Price brand to launch a line of baby toys.

The brand's First Steps collection of toys will launch in November and the pop star co-developed six products, including a bouncer, alphabet blocks and a musical football.

All of the proceeds will benefit Shakira's Barefoot Foundation which provides education and nutrition to children in impoverished areas of her native Colombia.

"I saw how important developmental milestones are and how toys can help babies reach them - including with my own son," said Shakira.

"I wanted to design a line of toys that stimulated development in the crucial early stages of life, the stages in which learning can be achieved through supervised play, fostering the development of psychological, social and motor skills."

The pop star has also worked with the toy brand on a 12-part web series for mums, the first of which can be viewed below:


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.