US: Rubie's Costume Company joins Voltron relaunch

Classic Media and World Events Productions (WEP) add new partners in the US for the relaunch of the iconic franchise.

Author:: Katie Roberts
Publish date:: Mar 11, 2011
Social count:: 0

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Voltron will return with a new animated series, Voltron Force, on Nicktoons this summer.

Rubie’s Costume Company will offer costumes of the characters in the series, joining existing partners, Mattel, which is developing master toy lines and THQ, which will produce video games.

“We are excited to reintroduce Voltron with top consumer products partners on board,” said Karyn Schneider, vice president, licensing, Classic Media.

“With the dream team of Nicktoons, Mattel and THQ, now joined by these industry-leading partners, Voltron’s return will appeal to fans of all ages and the franchise is poised to take the world by storm, again.”

The premiere of Voltron Force this spring will be the first original franchise-related television content in ten years. Following the premiere in the US, the series is scheduled to launch in 2011 with key broadcasters worldwide.

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Companies on board ahead of the debut of new series later this year.

Dress-up company hoping to benefit from increased activity around the brand this year.

Classic Media relaunches iconic property and signs firm as master toy.

Little Charmers has enjoyed 'stellar ratings' since launching last year in the US and Canada.

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New product manager arrives from German office.

Bruce Wayne. The Dark Knight. The Caped Crusader. Adam West. Michael Keaton. Val Kilmer. George Clooney. Christian Bale. Ben Affleck. Batman. The iconic superhero has enjoyed many different faces and even more batsuits in his time, and Rubie’s has been on hand to help consumers cape up every step of the way. ToyNews talks to the firm about its most popular superhero costume year-on-year.

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Mattel inks deal with eOne to be the new pre-school toy partner in the US for the pre-school property.

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Firm signs deal with Classic Media, joining Fisher-Price in the line-up for the pre-school property.

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.