US: Rubie's Costume Company joins Voltron relaunch

Classic Media and World Events Productions (WEP) add new partners in the US for the relaunch of the iconic franchise.
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Voltron will return with a new animated series, Voltron Force, on Nicktoons this summer.

Rubie’s Costume Company will offer costumes of the characters in the series, joining existing partners, Mattel, which is developing master toy lines and THQ, which will produce video games.

“We are excited to reintroduce Voltron with top consumer products partners on board,” said Karyn Schneider, vice president, licensing, Classic Media.

“With the dream team of Nicktoons, Mattel and THQ, now joined by these industry-leading partners, Voltron’s return will appeal to fans of all ages and the franchise is poised to take the world by storm, again.”

The premiere of Voltron Force this spring will be the first original franchise-related television content in ten years. Following the premiere in the US, the series is scheduled to launch in 2011 with key broadcasters worldwide.

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Anatomy of a blockbuster toy: Rubie's Batman costumes

Bruce Wayne. The Dark Knight. The Caped Crusader. Adam West. Michael Keaton. Val Kilmer. George Clooney. Christian Bale. Ben Affleck. Batman. The iconic superhero has enjoyed many different faces and even more batsuits in his time, and Rubie’s has been on hand to help consumers cape up every step of the way. ToyNews talks to the firm about its most popular superhero costume year-on-year.

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