US: Rubie's Costume Company joins Voltron relaunch

Classic Media and World Events Productions (WEP) add new partners in the US for the relaunch of the iconic franchise.

Author:: Katie Roberts
Publish date:: Mar 11, 2011

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Voltron will return with a new animated series, Voltron Force, on Nicktoons this summer.

Rubie’s Costume Company will offer costumes of the characters in the series, joining existing partners, Mattel, which is developing master toy lines and THQ, which will produce video games.

“We are excited to reintroduce Voltron with top consumer products partners on board,” said Karyn Schneider, vice president, licensing, Classic Media.

“With the dream team of Nicktoons, Mattel and THQ, now joined by these industry-leading partners, Voltron’s return will appeal to fans of all ages and the franchise is poised to take the world by storm, again.”

The premiere of Voltron Force this spring will be the first original franchise-related television content in ten years. Following the premiere in the US, the series is scheduled to launch in 2011 with key broadcasters worldwide.

Dress-up company hoping to benefit from increased activity around the brand this year.

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Companies on board ahead of the debut of new series later this year.

Classic Media relaunches iconic property and signs firm as master toy.

Little Charmers has enjoyed 'stellar ratings' since launching last year in the US and Canada.

fortnite

The deal - brokered by the licensing agent IMG - will see Rubie’s add a new line up of Fortnite branded costumes, masks and accessories to its IP portfolio.

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New product manager arrives from German office.

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Mattel inks deal with eOne to be the new pre-school toy partner in the US for the pre-school property.

Bruce Wayne. The Dark Knight. The Caped Crusader. Adam West. Michael Keaton. Val Kilmer. George Clooney. Christian Bale. Ben Affleck. Batman. The iconic superhero has enjoyed many different faces and even more batsuits in his time, and Rubie’s has been on hand to help consumers cape up every step of the way. ToyNews talks to the firm about its most popular superhero costume year-on-year.

Copyrights Group

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.