Moose Toys has created a ‘priceless’ Shopkins character entirely out of crystal in order to raise money for the Toy Industry Foundation.
Ahead of the launch of Shopkins Season Three later this year, Moose will reveal the character, Gemma Stone at this year’s International Toy Fair in New York.
After its appearance at the show, the crystal Shopkins will be auctioned off online with all proceeds going toward the TIF, a non-profit organisation that distributes toys to underserved children around the world.
“The success of Shopkins in 2014 was extraordinary, and we are thrilled to have the opportunity to use the success and escalating popularity of Shopkins to give back to the Toy Industry Foundation,” said Paul Solomon, co-CEO of Moose Toys.
“We are excited to contribute to the great work that the Toy Industry Foundation does to give the gift of play to children in need.”
The Shopkins brand will continue to grow with the launch of Series Three this autumn, featuring over 140 new characters joining the Shopkins family, along with new play-sets including the Scoops Ice-Cream Truck.