US OPINION: The turnaround at Jakks

Our stateside contributor examines a possible reversal of fortunes at Jakks Pacific.
Publish date:

Six months ago I said in an article that Jakks was turning around and that their sales would be powered by their increasingly successful toy licences, mainly from Disney.

However, I was worried about their dependence on Wal-Mart; their lack of progress in their non-toy business [craft and activity kits and pet products] and I also fretted about their continued lack of success in the international arena.

This article will now take another look at the company and see how much progress they have made since then and whether the turn-around is really materialising.

To read the article, please click here.


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