PxPixel
US OPINION: The growth of movie-based toy brands - ToyNews

US OPINION: The growth of movie-based toy brands

Our US correspondent looks at the potential for this year's movie crop to grow the toy sector.
Author:
Publish date:
11_Cars 2 logo.jpg

Licences, particularly movie-based ones, are capturing an ever increasing share of the toy market and this trend is, if anything, accelerating. In the United States, toys sold under a licence took 15 per cent of the toy market at the end of the Nineties and this increased to 25 per cent by the end of last year. In Europe, too, toy licences did well and in 2009 accounted for about 25 per cent of the total.

To read the full article, click here.

Related

CBeebies Land 2.jpg

The growth of CBeebies Land

This year is expected to see the one millionth visitor to CBeebies Land at Alton Towers Resorts since it opened in May 2014. We discover how BBC Worldwide is making the most of this area of growth potential for its key pre-school brands.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.