US OPINION: How Disney grabbed the toy market

Our US correspondent examines Disney increasingly integral relationship with the top toy manufacturers.
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Disney's toy licensing programme has given it a significant influence over the worlds top five toy manufacturers. Lutz Muller examines how it happened and what it means for the industry.

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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.