US: Nintendo overtakes Mattel

Games giant takes top spot to lead toy and game market, according to consumer goods report
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The new Toys and Games in World report provides detailed analysis of the market and has shown that Nintendo overtook Mattel during the review period of 2003 – 2008, becoming the leading company in the toys and games sector.

Overall, the report showed that value sales in the global toys and games market has grown at a CAGR (Compound Annual Growth Rate) of nearly 12 per cent since 2003, reaching US$122 billion in 2007. Growth for 2008 is expected to be reported at 16 per cent year-on-year.

The US was the largest market for toys and games overall with a 33 per cent share of retail sales in 2008.

Sales of toys and games in the Latin American region grew at a robust annual rate of 23.4 per cent during the period as Brazil and Mexico, in particular, reported increased consumer spending driven by stable economic conditions.

Registering a growth rate of 21 per cent during the period, the video games subsector has almost caught up with traditional toys and games market, which grew at a CAGR of 6.5 per cent over the same period.

The toys and games sector is expected to see strong growth in value sales with a projected growth rate of eight per cent from 2009 to 2013. Growth will be driven by strong consumer demand for video games.

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