The new Toys and Games in World report provides detailed analysis of the market and has shown that Nintendo overtook Mattel during the review period of 2003 – 2008, becoming the leading company in the toys and games sector.
Overall, the report showed that value sales in the global toys and games market has grown at a CAGR (Compound Annual Growth Rate) of nearly 12 per cent since 2003, reaching US$122 billion in 2007. Growth for 2008 is expected to be reported at 16 per cent year-on-year.
The US was the largest market for toys and games overall with a 33 per cent share of retail sales in 2008.
Sales of toys and games in the Latin American region grew at a robust annual rate of 23.4 per cent during the period as Brazil and Mexico, in particular, reported increased consumer spending driven by stable economic conditions.
Registering a growth rate of 21 per cent during the period, the video games subsector has almost caught up with traditional toys and games market, which grew at a CAGR of 6.5 per cent over the same period.
The toys and games sector is expected to see strong growth in value sales with a projected growth rate of eight per cent from 2009 to 2013. Growth will be driven by strong consumer demand for video games.