US: Micro Chargers sales accelerating

The race car brand is recording regular week-on-week sales growth.
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Australian made mini race car brand Micro Chargers is gathering momentum Stateside.

Since being released in the ‘States on August 1st the brand has increased its sales week on week, culminating in a 60 per cent rise in volume and a 59 per cent rise in value in the week ending August 17th.

The miniature collectable cars from Moose Toys feature ‘quick-charge’ technology – with an eight second charge they can reach scale speeds of up to 600 miles per hour. The line includes three track sets which kids can connect together with other leading brands.

Micro Chargers are available from Flair in the UK.

“Micro Chargers is unlike any other racing car line that the toy industry has ever seen,” said Paul Solomon, Co-CEO of Moose Toys.

“Retailers are thrilled with the immediate success of the brand as the vehicle category is typically a late-seller during the holiday season, and the rate of Micro Chargers sales indicates that the brand is on the fast track to becoming a ‘hot’ toy during the fourth quarter.”

Lisa Harnisch, Sr. VP, General Merchandise Manager, Toys R Us, US: “Micro Chargers have been in our stores for only a few short weeks, and already, they have been a hit among customers.

“Kids love the exhilarating experience that Micro Chargers provides, and we anticipate that micro cars will be on a lot of wish lists this holiday season.”

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