US: Mattel signs Barbie VOD partner - ToyNews

US: Mattel signs Barbie VOD partner

Avail-TVN has inked a Video On Demand licensing and distribution deal for the Barbie entertainment series.
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Under the agreement, Barbie entertainment is now available in both English and Spanish.

"Barbie is an entertainment powerhouse -- over the last ten years we have released 20 direct to DVD titles which are watched an average of ten times each. Our films include unique story lines with positive messages and original music that keeps girls entertained and engaged time and again," said Lisa McKnight, VP marketing, Barbie.

"By making Barbie entertainment available on demand, Avail-TVN will help us to broaden our reach, connect with new markets, and build on the ever-growing success and fan base of the Barbie brand."

Barbie entertainment on demand will launch with "Barbie of Swan Lake" and "Barbie Fairytopia" with two new movies added every month until the end of the year.

Additional Barbie titles scheduled for VOD release include "Barbie as Rapunzel" and "Barbie as The Princess and the Pauper," both of which will also be included in Avail-TVN's affiliate programming stunt, "Animated Friends" scheduled for May 2011.

Jim Riley, chief revenue officer at Avail-TVN, commented: "We are delighted to be working with Mattel to make Barbie movies available on demand. Our data consistently shows kid-oriented titles to be among the most often watched programming on VOD.

"Barbie, with her devoted fan base and instant brand recognition, is a great addition to our VOD Kids & Family offering and is sure to be a hit with our customers' subscribers."

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