US: Mattel names new COO

Bryan Stockton becomes COO as Neil Friedman leaves role as president of Mattel Brands in March.
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Mattel has confirmed that Neil Friedman is to leave his position as president of Mattel Brands in March.

In addition, the company has appointed Bryan Stockton, Mattel's president of international, to the new role of chief operating officer.

Stockton (pictured) will have responsibility for day to day operations, including overseeing the design, development, marketing and sale of all Mattel's toy brands globally, plus its licensed products and digital networks.

To read the full story on our sister site, Licensing.biz, please click here.

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