US: LEGOLAND welcomes LEGO Friends to resort and new hotel

New planned area called Heartlake City and LEGO Friends branded suite to occupy the upcoming LEGOLAND Hotel.
Publish date:
Social count:

Florida’s LEGOLAND Resort is preparing to launch a new Heartlake City land, inspired by the popular LEGO Friends toy line.

The planned section will feature a new ride based on LEGO Friends character Mia’s love of horses, called Mia’s Riding Adventure, as well as a new interactive show called Friends to the Rescue.

The area, currently under development, will also feature Stephanie's News Room and shops inside Heartlake Mall.

Meanwhile, the LEGOLAND Hotel – scheduled to launch for the first time at the LEGOLAND Resort in May this year - will be welcoming the brand with the world’s first LEGO Friends suite.

The new theme completes a roster of four highly themed room designs, and was unveiled last week in New York.

The detailed room model featured a bunk bed with a trundle bed, TV, LEGO models and a treasure chest.

The LEGOLAND Hotel is scheduled to open on May 15th 2015.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.