US: K?Nex links with Roary the Racing Car

Chapman, Hit and K?Nex team up for the first time to launch a new line of Roary building toys in the US and Canada
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The licensing deal grants K'Nex the rights to manufacture and market a full line of construction toys based on the property.

Under the terms of the deal, the firm will produce Roary building sets, including buildable figures and buildable vehicles utilizing the brand's interlocking parts.

These sets will be available at all leading mass retailers in the US and Canada from autumn 2011.

This follows the news that a range of Roary toys will be available exclusively at Toys R Us stores in autumn 2010 from US master toy partner, Bandai America.

Gary Krakower, SVP, consumer products and live events, Hit Entertainment said: “Roary is picking up a lot of momentum in licensing, as the engaging characters and built-in play pattern lend themselves so well to pre-school toys.

"The show has proven to be a top performer on broadcast and a favorite section of and we fully expect the new line from K’Nex to speed off the shelves.”

Michael Araten, president & CEO of K’Nex Brands added: “Roary’s popularity and appeal made it easy for K’Nex to race toward this partnership.

"We are delighted to add Roary the Racing Car to the K’Nex product line so that children can imagine, build and play with one of their favorite characters.”

Andrew Haydon, commercial and finance director, Chapman Entertainment commented: “It’s go, go, go with Roary the Racing Car across the Atlantic. We are very excited about this new partnership with K’Nex, and we welcome them into the Roary family.”


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