US: Jazwares signs Percy Jackson & The Olympians: The Lightning Thief - ToyNews

US: Jazwares signs Percy Jackson & The Olympians: The Lightning Thief

Firm inks deal with Twentieth Century Fox Licensing and Merchandising for upcoming feature film.
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The Jazwares product line will include action figures and accessories inspired by the adventure-fantasy film, which hits US screens on February 12th, 2010.

"The adventures of Percy Jackson in this very exciting world where the Greek gods walk among us, lent itself very well to creating a unique product line," said Laura Zebersky, executive vice president sales, Jazwares.

"We are incredibly excited to be a part of this first film adaptation of the popular novels and look forward to seeing fans' reactions to our highly detailed line."

Lora Cohn, VP US Licensing of Fox Licensing added: "Jazwares’ team of designers captured the unique characters and settings Percy Jackson encounters on his adventure.

"We’re pleased to partner with a company so adept at translating such an event motion picture into fantastic products fans can enjoy.”

The Jazwares line will include single 4” figures of Percy and Grover; 5” Medusa and Zeus; and 7” Hades. Also available will be a 2” two-pack assortment of figures, 24” Sword, and a light up pen.


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