US: Jakks strikes Rubik's cube deal

Early learning pre-school toys to launch in autumn 2012.
Publish date:

The deal between Seven Towns and Jakks will see the introduction of Rubik's Clever Kids range to the Tollytots division.

The range will build on the parental recognition of the iconic puzzle and help kids to learn a range of skills through the use of colours, shapes and puzzle solving.

Darryl Wizenberg, president of Tollytots, commented: "The Rubik's Cube is more than just a toy, it is a cultural phenomenon that has inspired everything from art and culture to particle physics.

"We are excited to tap into the enormous worldwide popularity, fascination and fun factor of the iconic Rubik's Cubes with a line of original and creative toys that will keep young children immersed in hours of stimulating play."


0 rubiks champion.jpg

Cube conundrum

Harbottle & Lewis' Jeremy Morton looks at why a recent advisory trademark ruling regarding the Rubik’s Cube presents a “massive blow” to its UK owner, Seven Towns.

Featured Jobs