Footwear firm Sketchers has partnered with US toymaker Jakks Pacific to launch a line of dolls based on its popular Twinkle Toes character.
The initial launch will include four unique dolls dressed in an array of outfits and light-up Sketchers Twinkle toes shoes.
Each doll will stand at 6.5 inches tall and are available across the US at Toys R Us. The range is then scheduled to launch at select Target stores this autumn.
Alongside the doll range, the partnership has also created a roster of digital animated media content and this month sees the debut of 11 webisodes featuring the Twinkle Toes doll characters.
The webisodes will be released bi-monthly on TwinkleToesUSA.com and will follow the adventures of the four Twinkle Girls as they encounter varying life lessons.
“Kids already know and love the Twinkle Toes character, and we are thrilled to partner with Sketchers to create engaging content and bring these fun and loveable characters to life,” said Stephen Berman, chief executive officer, Jakks Pacific.
“Jakks is bringing creativity and innovation to this franchise to extend children’s love of the Twinkle Toes brand in a whole new way.”
Sketchers president, Michael Greenberg, added: “Twinkle Toes has consistently been our top performing children’s footwear line since its introduction in 2008, and the global success is evident not only from the popularity of the footwear collection, but also with the broad appeal of the Twinkle Toes character.”