US: Imperial Toy hires former Jakks exec

Miracle Bubbles maker employs Genna Rosenberg as EVP of strategic marketing.
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Peter Tiger, co-CEO of Imperial Toy said of the new recruit: "She brings more than 15 years of toy industry expertise in communications, brand promotions, marketing, licensing, investor relations, social media and philanthropy.

"She will be an integral member of our senior management team as we focus our efforts to maximize and expand our core categories.

“She has an incredible track record for building brand awareness for key products, and has successfully worked to position countless toy lines as award-winning 'must-have' playthings during her career," he added.

"Rosenberg served as senior vice president of communications, investor relations and philanthropy for Jakks Pacific, where she was a key member of the executive team for the past 11 years."

The new recruit brings a wealth of licensing experience, having worked with companies like Disney, Nickelodeon, Marvel, Sanrio, Hit Entertainment, Warner Bros, Sony, Mattel, Hasbro and more.

Genna Rosenberg added: "I am extremely excited to bring my diverse experiences, know-how and relationships to Imperial Toy. The company has an excellent reputation, and has also largely been operating under the radar.

"I am looking forward to working with the seasoned teams company-wide to build on Imperial's rich history, and drive strategic awareness and expansion for the company's signature Miracles Bubbles brand and other gems in the portfolio."

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