Under the agreement, Jakks will manufacture and market a full line of products for both properties for the U.S. and Canada.
The range will include plush, electronic learning toys, figures, and playsets. Jakks may also produce stationery activity sets, craft activity sets and musical instruments.
The new Timmy Time products, targeted at kids aged two to five, are planned to launch in autumn 2010 following the show’s broadcast debut on Playhouse Disney.
Gary Krakower, senior VP, US Licensing and Live Events for Hit Entertainment said “We are thrilled to partner with Jakks Pacific to introduce Timmy Time and Shaun the Sheep toys and games for the first time to the U.S. and Canada.
“Jakks Pacific, like Aardman Animations, has built a reputation on innovation and originality. We’re sure pre-schoolers will embrace Timmy, as older kids around the world will embrace Shaun, and we are excited to work with Jakks on product development for these two unique properties.
"Jakks’ strength in toys, Aardman’s strength in development and Hit’s licensing expertise make this a winning combination.“
Jennifer Richmond, senior VP, Licensing and Media for Jakks Pacific added: ”Jakks is very pleased to align with Aardman and HIT to launch the Timmy Time and Shaun the Sheep products.
"We will work to develop fun items based on these two dynamic properties for their key audiences that really embody the unique characters and properties for consumers at retail.”
Hit is responsible for managing the consumer products roll-out of Timmy Time in North America, in addition to managing the Consumer Products rights of Aardman properties Wallace & Gromit, Shaun the Sheep and Aardman Classics.
Hit also manages Aardman’s Themed Attractions business worldwide for Wallace & Gromit, Shaun the Sheep and Timmy Time.