US: Hasbro to launch Jurassic Park toys

Firm to launch a range of action figures based on the film exclusively for Toys R Us.
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Under a licensing agreement with Universal Partnerships and Licensing, Hasbro will launch a new line based on the film’s dinosaurs.

Derryl DePriest, vice president of marketing at Hasbro, said: “Jurassic Park is one of the most successful film franchises of all time and has a passionate fan base. 

“Dinosaurs are also tremendously popular with kids, and Jurassic Park is the mark of authenticity when it comes to realistic and exciting dinosaur play.”

Karen Dodge, senior vice president and chief merchandising officer at Toys R Us added: “Since the dinosaurs of Jurassic Park first stomped onto movie screens more than 15 years ago, they’ve captured kids’ imaginations.

“There is no better place to find toys based on kids’ favourite characters than Toys R Us, and we’re excited to be the only retailer to offer kids and collectors official Jurassic Park action figures.”

Stephanie Sperber, executive vice president for Universal Partnerships & Licensing commented: “Jurassic Park remains the quintessential dinosaur brand.

"The movies still rank as one of the top five trilogies of all time, and with Hasbro and Toys R Us behind the line, we know there will be great demand for the product. We truly have a winning combination on our hands.”

The range will include a number of figure assortments, including an electronic dinosaur assortment and all toys will be suitable for ages four and upwards.


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