US: Hasbro hires Global Brand Leader for pre-school

Firm selects Jerry Perez as SVP and Brand Leader for its worldwide pre-school business.
Publish date:

Perez has previously worked at Fisher-Price, LeapFrog and most recently Learning Curve.

John Frascotti, Hasbro's global chief marketing officer commented: "Jerry is a highly talented and experienced executive with a tremendous history of success and we are thrilled to have him lead this important segment for Hasbro.

"He has a comprehensive knowledge of the business, from developing innovative product ideas to the marketing and merchandising of brands and products on a global basis."

Perez added: "The opportunity to join Hasbro during what I see as a very dynamic time for the company is incredibly exciting.

"Hasbro has an unmatched brand portfolio when it comes to family entertainment, and I am eager to help the company realise the full potential of its pre-school business on a global scale."


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.