Perez has previously worked at Fisher-Price, LeapFrog and most recently Learning Curve.
John Frascotti, Hasbro's global chief marketing officer commented: "Jerry is a highly talented and experienced executive with a tremendous history of success and we are thrilled to have him lead this important segment for Hasbro.
"He has a comprehensive knowledge of the business, from developing innovative product ideas to the marketing and merchandising of brands and products on a global basis."
Perez added: "The opportunity to join Hasbro during what I see as a very dynamic time for the company is incredibly exciting.
"Hasbro has an unmatched brand portfolio when it comes to family entertainment, and I am eager to help the company realise the full potential of its pre-school business on a global scale."