US: Hasbro hires Global Brand Leader for pre-school

Firm selects Jerry Perez as SVP and Brand Leader for its worldwide pre-school business.
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Perez has previously worked at Fisher-Price, LeapFrog and most recently Learning Curve.

John Frascotti, Hasbro's global chief marketing officer commented: "Jerry is a highly talented and experienced executive with a tremendous history of success and we are thrilled to have him lead this important segment for Hasbro.

"He has a comprehensive knowledge of the business, from developing innovative product ideas to the marketing and merchandising of brands and products on a global basis."

Perez added: "The opportunity to join Hasbro during what I see as a very dynamic time for the company is incredibly exciting.

"Hasbro has an unmatched brand portfolio when it comes to family entertainment, and I am eager to help the company realise the full potential of its pre-school business on a global scale."



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In our second focus on the pre-school sector in 2011, manufacturers are now looking ahead to big new launches and extensions of existing ranges for next year. ToyNews highlights what?s on offer?

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