After downloading one of the free MY3D apps from Apple's App Store, users attatch the viewer to an iPhone or iPod touch.
Available in black or white, it's compatible with iPhone 3G, iPhone 3GS and iPhone 4 as well as the second, third, and fourth generation iPod touch.
A modern take on the classic View-Master toy, the MY3D allows user interaction with two openings which allow acess to the touch display.
Apps available on launch include 'MY3D 360° Sharks' where the player takes control of a shark stalking its prey in the ocean, and 'MY3D Teleport LA', a tourist experience which lets users explore the city's famous sights.
Although Apple devices lacking the necessary 3D technology (like Nintendo's 3DS, for example), the viewer works by merging two 2D images to create a 3D effect.
As well as the game apps, the viewer will be compatible with existing 3D content, such as 3D film trailers and slide shows.
Ira Hernowitz, senior vice president of marketing for Hasbro North America, describes MY3D as a "highly intuitive and unique form of 3D entertainment, an experience that pushes the envelope for gaming and entertainment."
US residents will not have to wait long to find out if the MY3D lives up to the hype. It will launch stateside on April 3rd, exclusive to Target stores for a price of $34.99. Nationwide rollout is planned for June.