Toys R Us describes the former Mattel man as a “highly respected industry executive” and an "industry icon".
Friedman will report to chairman and CEO, Gerry Storch, and his jobs includes the handling of “all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development, as well as merchandise planning and allocation for the company’s 866 stores and online business in the United States.”
Speaking about his appointment, Friedman said: “Toys R Us is one of the most beloved retail brands in the world, and I am excited by this opportunity to build on its unique strengths. I can’t wait to get started with the Toys R Us team.”
Mr. Storch said: “We could not be more pleased that Neil is joining our leadership team. Neil has extensive knowledge of, and has made significant contributions to, the toy and juvenile product businesses throughout his career.”