US - BRATZ CASE: MGA CEO takes stand

Issac Larian says designer got $30M in royalties for Bratz over seven years.
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Financial backing from MGA Entertainment made Bratz a reality. That’s what the firm’s CEO, Issac Larian, told jurors, as the federal court battle continues between MGA and Mattel.

Larian explained he met with designer Carter Bryant in September 2000 and discussed the Bratz designs. Bryant has since made $30 million in royalties.

"MGA Entertainment gave birth to the Bratz brand and line. I think you can say Carter Bryant was one of the inventors of Bratz," he said.

If asked in court, Larian will have to disclose how much the firm has made from the Bratz line, a question he declined to answer outside the court.

Meanwhile, Mattel’s attorneys have indicated they plan to call Bryant to the stand next week.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.