US: Barbie's $25m Dreamhouse "up for sale" - ToyNews

US: Barbie's $25m Dreamhouse "up for sale"

Well, sort of. A new Facebook campaign will show fans where Barbie moves to.
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Barbie's Malibu Dreamhouse is on the market for $25 million.

Kind of. The price tag is for "entertainment purposes only" - a campaign to get fans talking on Facebook.

She's packing up her fictional three-story pink palace to kick-start a year-long campaign from Mattel. 

With the help of 'realtor-to-the-stars' Josh Altman, the scaled Dreamhouse property can be viewed online at Trulia.com/Barbie.

The three-story, one-bedroom, one-bathroom mansion boasts 8,500 scaled square foot of space, and a pink elevator equipped with a state-of-the-art pulley system.

"It wasn't an easy decision for Barbie to put her Dreamhouse on the market, but this move marks an unprecedented opportunity for her fans to get an inside look at her dreamy home," said Lori Pantel, vice president, global marketing for Barbie. 

"As the brand continues to evolve, we are focused on creating new experiences that allow girls to step into Barbie's world in ways they never thought possible — igniting their imaginations and encouraging them to dream even bigger."

The original Barbie Dreamhouse debuted in 1962.

In search of a new place to call home, Barbie will embark on a worldwide scouting tour where she will enlist the help of a "Dream Team" of designers to provide her with advice and inspiration to make a decision on her new home.

The Dream Team consists of Los Angeles-based textile designer Lulu Dekwiatkowski, New York/Palm Beach-based designer Celerie Kemble and West Coast fashion and home product designer Trina Turk.

Barbie will open the doors to her Dreamhouse with the first-ever, larger than life "Barbie The Dreamhouse Experience" which will debut in Florida and Berlin in March. 

It's inspired by the popular web series, Barbie Life in the Dreamhouse, and lets fans look inside her palace.

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