Updated: Spin Master gets Yo Gabba Gabba

Spin Master Toys UK gets master toy rights to new pre-school TV property.
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ToyNews has confirmed that Spin Master Toys UK will produce a toy range based on Yo Gabba Gabba, which airs on Nick Jnr this coming Monday, February 18th.

The range will include plush, play sets, vehicles, figurines and musical instruments and is planned to launch in the UK Spring 09.

As part of its licensing programme to push the TV show, co-producer Wild Brain has also enlisted Basic Fun to make key chains, Kidrobot to produce vinyl collectibles and apparel, NSI for crafts and Sababa Toys for wooden puzzles and a UNO card game. Play environments will be produced by Time to Play.

Michael Polis, W!ldbrain’s chief marketing officer said: “Given the show's appeal to preschoolers and young adults, consumers can look forward to seeing products in channels that cater to both audiences. Our partners are capitalising on the fresh look of the show, colourful characters and cross-generational appeal of the music to deliver products that are both innovative and fun to share."

Yo Gabba Gabba is produced by The Magic Store and Wildbrain. Targeting children from one to six, the programme focuses on being active and learning life lessons. The show incorporates music, dance, short stories and cartoons and is currently aired on Nick Jnr in the US.


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