Popular card game Uno has partnered with Camp Bestival to offer fans and families free packs at this summer’s festival.
The partnership with the family event aims to drive awareness and engagement with the brand’s target audience, while a national competition with The Sun newspaper intends to further the game’s audience reach.
Uno’s summer activity lands ahead of Mattel’s new autumn/winter range of the brand, featuring original Uno, Disney Planes themed Uno and Uno Extreme.
Wendy Hill, UK director of customer marketing and brand communications, said: “This is a great opportunity for us to reach our target market in a fun way.
“It allows us to demonstrate the essence of Uno, encouraging people to have fun and make memories with the game.”