The results of the firm's independent survey show that consumers will be more selective with their purchases and will avoid games consoles and celebrity endorsed gifts in a bid to encourage creative, imaginative play for children.
The research set out to discover what effect almost 3,000 parents thought the economic crisis would have on the festive season.
Although over 83 per cent of respondents were concerned about the credit crunch, 67 per cent said they would not let it affect their ability to purchase presents.
40.3 per cent said they would avoid buying games consoles and 26.8 per cent will steer clear of celebrity endorsed products while 91 per cent are planning to buy their kids creative or educational toys.
Jamie Dickinson of Playmobil UK, said: “These results demonstrate the power of the UK family unit. Even though we are experiencing an economic downturn, the one thing parents are not willing to give up is their child’s happiness on Christmas day.
“What really stands out from this survey is how mums and dads are making more considered purchases this year and looking for gifts that will help to stimulate their child’s creative mind.”
Peter Jenkinson, chief toyologist at toyology.co.uk commented:
"Not only are parents seeking value this Yule with their toy purchases but they are looking harder at toys that tick more than one box. Anything with elements of creativity, role play, interactivity and above all longevity is going to be a huge hit this year."