UK boffin scoops award - ToyNews

UK boffin scoops award

Mattel recognises Carterbench as one of the UK?s best toy inventors.
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The product development firm has been awarded the Best Boys Toy Award for its Mega Rigs Shark Ship, which is being marketed under the Matchbox brand.

The announcement was made at Mattel’s annual inventors’ awards dinner in Los Angeles, in front of more than 40 global toy inventors and product development companies.

Carterbench has worked with Mattel for over 15 years and has received at least one award each year.

The Mega Rigs Shark Ship is a click apart and click together system which allows users to build at least 40 different ships and rigs. Using the strapline ‘build your own adventure’, it’s the latest product in the Mega Rigs Line, which is designed for children aged from six.

Rob Kay, MD and founder of Carterbench said: “We are extremely proud of the team’s success in winning this award, which is one of the highest accolades our industry can give, and working with the Mattel team is a real privilege.

“The take-up of this product has been phenomenal both at home and abroad, with stocks literally sold out way before Christmas. It is the icing on the cake for us, topping off a fantastic year and we are all absolutely delighted.”

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