Ty grabs Teletubbies

BBC Worldwide signs deal with the firm for Teletubby Beanie Babies.
Author:
Publish date:
Social count:
0
5_Teletubbies 300.jpg

The new deal will see Ty produce a line of Beanie Babies based on the brand. Each of the four characters, Tinky Winky, Dipsy, Laa-Laa and Po, will be transformed into 6” Beanie Babies, which will launch in the UK and Ireland this autumn/winter.

Commenting on the deal, Richard Hollis, head of UK licensing for BBC Worldwide, said: “They may have conquered the globe, had a number one single, and graced many a magazine cover, but this deal marks another milestone for the Teletubbies.

"To be able to work with such an esteemed licensee as Ty is a testament to the appeal of the brand; it’s as much part of culture today as it was twelve years ago.”

BBC Worldwide are currently working on a number of new initiatives for the brand and will be announcing these in due course.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.