TX Juice can be one of Europe's top RC brands, says Wow Stuff

“We launched in international markets ahead of the UK and TX Juice is now probably the fastest growing RC brand in these markets”, says MD Richard North.
Author:
Publish date:
Social count:
0

The TX Juice brand can be one of the top RC brands in Europe, Wow Stuff has confidently told ToyNews.

The company has enjoyed success with the brand in international markets and is now in the process of appointing a UK distributor.

“We launched in international markets ahead of the UK and TX Juice is now probably the fastest growing RC brand in these markets,” Wow Stuff MD Richard North told ToyNews.

“All lines sold out in 2014. We are now using the same business model for the UK and appointing a UK master licensed distributor so we can focus on some new product development.

“The R/C market is substantial and growing but also it is very fragmented. There are a plethora of new brands that don’t really have a common purpose, USP or brand identity across their range. We have also seen a lot of activity from the introduction of drones and this has stimulated the overall market.

“We can see TX Juice as the number two RC brand in Europe.”

The firm believes its dedicated tech team, Wow Labs, has given TX Juice the edge over competition due to the cutting edge technology sitting within each product.

“It’s a very focused plan to increase the use of our tech team, Wow Labs, to develop more cutting edge technology for each new product that can be unlocked by pressing the special feature Juice Button,” added North.

“Our experience working with Vivid in the UK for Real FX Racing has proven the business model. Our technical ability to create best in category tech toys, matched with a leading marketing and distribution partner, is the way forward for each market and we will announce our TX Juice UK partner very soon.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.