Floppets toys featuring Teenage Mutant Ninja Turtles, Dora the Explorer and SpongeBob SquarePants characters will hit toy retail this year.
Floppets are collectable pocket money character toys that can attach to kids' bags, fingers, shoe laces, pencils and more. The brand has just signed its first UK licensing partner: Nickelodeon.
Since launching in the UK in late 2012, Floppets have achieved national distribution and sales in excess of 350,000 units.
Damien Cahill, UK and EU Operations Manager at Floppets, said: “We are delighted to be working with Nickelodeon as our first licensing partner. This exciting partnership will bring their licensed characters and our unique offering together in a collectable that will increase fanbase for both of us.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.