Turner ties up Ben 10/Legoland deal

TMI has put together a sponsorship deal for its Ben 10 prgramming, featuring Legoland.
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Legoland will sponsor episodes of Ben 10 and Ben 10 Alien Force airing on Cartoon Network and Cartoon Network Too, during the peak holiday period from July 1st until August 31st 2009.

TMI has created six 10-second sponsorship credits, each showcasing an ‘ultimate hero’ character from one of the key Legoland areas including vikings, pirates and knights.

Using a mixture of 3D animation and live-action in-park footage, the spots include the URL of a dedicated campaign website, www.cartoonnetwork.co.uk/legoland, giving viewers the opportunity to interact more deeply with the Legoland brand.

In addition to information about Legoland, activities and two brand new games, the website will feature a competition, with the opportunity to win exclusive Legoland prizes including passes for the entire family and breakfast for 10 in the new Kingdom of the Pharaohs land. There will also be sponsorship promotions on existing Ben 10 and Ben 10 Alien Force official websites.

Additionally Turner Media Innovations has secured two promotions in the official Ben 10 magazine, offering ‘Kids Go Free’ vouchers and a competition to meet the model makers.


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