Turner Media Innovations debuts Spin Master campaign

Firm launches pan-European ad blitz for Bakugan Battle Brawlers toy line.
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Turner Media Innovations has teamed with Spin Master to launch a pan-European advertising campaign for the firm's new Bakugan Battle Brawlers toy range.

Rolling out from April 11th, the seven-figure campaign will launch in the UK, France, Germany, the Netherlands, Russia, Hungary, Romania, Turkey and the Nordics. It will be focused on the Bakugan Battle Gear line.

It is the biggest multi-territory campaign devised by TMI since its EMEA division was founded. It is also the first synchronised multi-territory campaign by Spin Master across Europe.

The campaign will broadcast on Cartoon Network and Boomerang, and will include a 40-second TV spot driving viewers to a specially created website in each territory. TMI has produced all creative and handled all language translations for both on-air and online.

"We've worked on a number of great campaigns with Spin Master in the past, and this deal is a natural extension of a fantastic partnership," said Simon Cox, VP of Turner Media Innovations. "Pan-European campaigns are a great way to achieve scale in a streamlined way, particularly at a time when campaign budgets have to work harder than ever.

"Our truly integrated approach has allowed us to deliver a solution which covers several areas of our business including broadcast and digital media, creative services, consumer insight and licensing."

James Martin, VP of international marketing at Spin Master, added: "TMI have been great partners with us in growing Bakugan in every market we've entered. We've had amazing success so far and this campaign is just another innovative way to drive further growth."

Online activity will include games and challenges, designed to showcase a selection of product attributes. Each territory will offer a 'money can't buy' competition prize of an exclusive Bakugan collectors case, via the Cartoon Network websites.

The third series of Bakugan Battle Brawlers will debut on Cartoon Network on April 11th.

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