Turner Broadcasting unveils Ben's 10 awards

Firm rolls out the second phase of 2009 marketing activity for the boys? brand.
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To support the world premiere of the movie Ben 10: Alien Swarm, the broadcaster has teamed up with PR firm Cow and events agency Added Dimension to stage the inaugural Ben’s 10 Awards.

Hosted by Alesha Dixon, the awards will take place on Sunday November 15th at the Unicorn Theatre in London Bridge.

The event will be attended by the film’s cast and director Alex Winter, and will play host to an audience of 300 Ben 10 fans, who will have won places via a digital awareness campaign.

The digital campaign invites kids to upload videos or photos of themselves performing tricks, with the best rated entries earning invites to this special event.

On the day, ten kids will be presented with awards and become the first Ben’s 10 team, and will feature on-air on Cartoon Network and in the Ben 10 magazine. There will also be a performance by dance group Diversity, as well as the film’s screening.

Barnaby Dawe, vice president of marketing and communications at Turner Broadcasting said: “After staging the UK’s largest kids premiere for the launch of animation series Ben 10: Alien Force, we knew we had to pull something big out of the bag for the movie.

"Ben’s 10 Awards is a fitting tribute to this action-packed film, taking the number one boys’ franchise to explosive new heights.”


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