Turner Broadcasting unveils Ben's 10 awards - ToyNews

Turner Broadcasting unveils Ben's 10 awards

Firm rolls out the second phase of 2009 marketing activity for the boys? brand.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

To support the world premiere of the movie Ben 10: Alien Swarm, the broadcaster has teamed up with PR firm Cow and events agency Added Dimension to stage the inaugural Ben’s 10 Awards.

Hosted by Alesha Dixon, the awards will take place on Sunday November 15th at the Unicorn Theatre in London Bridge.

The event will be attended by the film’s cast and director Alex Winter, and will play host to an audience of 300 Ben 10 fans, who will have won places via a digital awareness campaign.

The digital campaign invites kids to upload videos or photos of themselves performing tricks, with the best rated entries earning invites to this special event.

On the day, ten kids will be presented with awards and become the first Ben’s 10 team, and will feature on-air on Cartoon Network and in the Ben 10 magazine. There will also be a performance by dance group Diversity, as well as the film’s screening.

Barnaby Dawe, vice president of marketing and communications at Turner Broadcasting said: “After staging the UK’s largest kids premiere for the launch of animation series Ben 10: Alien Force, we knew we had to pull something big out of the bag for the movie.

"Ben’s 10 Awards is a fitting tribute to this action-packed film, taking the number one boys’ franchise to explosive new heights.”

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.