Treasure Trove adds Saddle Club to Breyer range

Firm to unveil a comprehensive range of Breyer models based on the PopGirl TV show.
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Once launched, the range will be supported by TV advertised and the collection of horses, figures and accessories will come in Breyer’s 1:12th Classics and 1:24th Stablemates scale with sets ranging from £12.99.

Ignition Licensing was recently appointed UK merchandising and licensing agent for the Saddle Club, and is responsible for developing the merchandising rights to the popular girl’s TV programme.

Treasure Trove Toys’ Kim Carter said: “Breyer sales were exceptional in the 4th quarter of 2009 and we see the Saddle Club introduction, and our progression to TV advertising, as a very exciting development for the Breyer brand.”

Based on the books by childrens’ author Bonnie Bryant, the live-action series follows the adventures of three young friends who formed the Saddle Club at Pine Hollow Stables.

Prancer, Belle and Starlight are the equine stars and the best friends of Lisa, Stevie and Carole.

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