Transformers takes $387.3 million

Transformers: Revenge of the Fallen has reached $387.3 million in global ticket sales in first five days.
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In the US, the Paramount and DreamWorks' film, in association with Hasbro topped Spider-Man 2's five day record sales at $201.2 million.

The film also came close to the best five-day sales of all time generated by The Dark Knight, which posted $203.8 million in ticket sales.

The second installment based on the Hasbro toy property currently has promotions running with Kmart, Burger King, Mars Snackfood U.S. and others.

Jem Sportswear recently launched an apparel line, while F.A.B. Starpoint was signed for watches, clocks and backpacks. Activision has released a game for Xbox 360, Playstation 2 and 3, Wii, Playstation Portable, Nintendo DS and Windows PC.


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.