Optimus Prime, star of Hasbro's Transformers brand and leader of the Autobots, has joined the messaging app Snapchat.
Snapchat allows users to send each other images and videos that self destruct after a few seconds of a person viewing them.
Users can now keep up to date with Optimus Prime's stream of selfies by following his Snapchat account: OptimusPrime.
While Prime is the first toy character to hit Snapchat, Hasbro isn't the first toy firm to send its characters into social media. Barbie has a Twitter account, Instagram account and her own YouTube vlog.