ToyTube: A look at toys on YouTube

Find out how YouTube is changing the way kids interact with brands and find out about new products.
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The broadband revolution and advances in video-streaming technology have helped YouTube to massive growth in the past five years.

Unlike other popular web apps – such as social sites Facebook and Twitter – YouTube has no signup requirement, meaning kids are free to log on and watch at their leisure. 

So the site has become a fertile ground for promoting kids properties, including modern toy brands like Monster High, which owes a huge part of its success to YouTube. 

Meanwhile, the community-based nature of the website means toy fans can contribute awesome content which also aids growth - something which LEGO knows all about. 

Want to know more? Check out our whistle-stop tour of the top toy-related channels on YouTube, with comments from Mattel, LEGO and NPD.


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.