awards gold medal to Hasbro's Flip and Change Grimlock

The child toy testers gave feedback on what they liked, suggested how the toy could be improved, before rating it.
Publish date: invited four VIP child toy testers to come and review the new Transformers Flip and Change Grimlock and after playing with the product, the testers awarded it a gold medal.

The Toy Testers played with Flip and Change Grimlock, gave feedback on what they liked, suggested how the toy could be improved before rating it with a gold medal.

Footage of the review can be viewed below: believes the footage of the review can be used by the Hasbro team as part of their consumer facing marketing strategy to promote the toy in the run up to, and throughout the movie release.

“It’s massively important for products aimed at children to be tested and reviewed by them," said Gemma Gallagher, founder of

"Not only does it provide toy companies with important insight, but it adds credibility.

"Video reviews are a great cost effective way of marketing products and the fact that consumers can be seen reviewing a toy, is a more believable method of market research.”

If you want to submit a toy for review, the™ team can be contacted at


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.