PxPixel
Toys R Us partners Nickelodeon for The Last Airbender - ToyNews

Toys R Us partners Nickelodeon for The Last Airbender

Retailer links with Nickelodeon for summer long promotions in Canada, UK, Germany and France.
Author:
Publish date:
5_184_6297_mypictr_200x200.jpg

The movie, directed by M Night Shyamalan is a live-action fantasy based on the Nickelodeon animation series Avatar: The Last Airbender, and is launching worldwide in the summer.

The marketing campaign will promote action figures and role-play items developed by the brand's master toy licensee, Spin Master and the official video game for the film, developed by THQ.

The campaign includes exclusive in-store POS materials, online banners at nick.com, and a co-branded television commercial airing on Nick networks in all four regions driving fans to Toys R Us stores.

In addition, a discount promotion for Spin Master toys will be available in UK stores.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.