Toys on TV

We ask if an appearance on a top show be the most valuable form of toy PR.
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Seeing toys on the TV is not a new development. Spirograph demos went down a storm in the ‘60s, and Blue Peter took toy/TV relations to another level with the sticky-back plastic and yoghurt pot-tastic build-your-own Tracey Island in the ‘90s.

But in these high-technological times, with the web and social media connecting people on an unprecedented level, if the right toy is on the right show at the right time, things can go viral.

To read the full feature and case studies, simply click here.


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Star turns

We find out what it takes to turn toys into TV stars and ask: could an appearance on a top show be the most valuable form of toy PR?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.