ToyNews tops 70,000 readers

Huge trade and media pick-up sends site to record traffic in May.
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ToyNews Online continues to grow its retail and consumer audience, according to latest Google Analytics data.

Online readership climbed to 73,560 unique visitors in May, with 162,354 individual page views.

A story about toy opportunities for EDF Energy’s Zingy mascot was the most-read story on the ToyNews website during May, while Lego news also performed very strongly.

“Stories broken by ToyNews are now consistently picked up via search, social media and the national press. Clearly, we had a huge spike in May, but our average level of readership year-on-year is also growing fast,” said ToyNews publisher and Intent Media boss Stuart Dinsey.

"Toy retailers, distributors and suppliers, plus the media and some knowing consumers, have discovered that ToyNews Online is the perfect daily addition to the monthly read that is the ToyNews print and digital edition."

For a full breakdown of the latest online statistics and to find out how ToyNews can support your business year-round across its print, online, email, iPad, iPhone and social channels, contact Emily.Briggs@intentmedia.co.uk or call 01992 535647.

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