ToyNews Online smashed through the 100,000 unique visitor mark in September.
According to new data from Google Analytics, www.toynews-online.biz notched up 115,764 unique visitors for the month.
Coverage of the Let Toys Be Toys gender labelling campaign – which saw Toys R Us drop 'boys' and 'girls' labelling in-store – helped to raise reader figures, with the story reaching as far afield as the US, Canada, China, Australia, Hong Kong and Turkey. It has been shared over 7,000 times via Facebook, Twitter, Google+ and Linked In.
The six-month average for ToyNews Online is 66,613 unique visitors, with page views standing at an average of 148,120.
"These figures are fantastic and shows that our strategy of creating opinion-based content, as well as breaking news, is spot on and what our audience wants to read about," said Lisa Carter, publisher of ToyNews.
"We continue to lead the way when it comes to exclusive, news-based content – both online and in print – and are excited about what can now be achieved for the remainder of 2013 and into 2014."
To find out how you can benefit from ToyNews Online's unrivalled reach within the business, contact Jodie.Holdway@intentmedia.co.uk.