ToyNews remains highest circ trade title

Latest official ABC confirms continued market leadership by audience.
Publish date:

According to latest ABC figures, ToyNews published an average of 6,181 copies each month between July 1st 2010 and June 30th 2011.

As well as being dominant in print, ToyNews continues to lead the field with its online coverage. Unique visitors to for the six months January 1st to June 30th 2011 stood at 128,416, while page views for the period were 467,255 (according to Google Analytics).

The ToyNews iPhone app – sponsored by Hasbro and Littlest Pet Shop – has been downloaded well over 600 times, while the title has over 870 followers on Twitter.

Our combined print, online and digital distribution circulation is over 50,000.

“Support from the industry continues to be strong, with our readers appreciating the extra effort we put into our editorial mix – from interviews with key execs, to analysis of key issues, exclusive NPD data, input from top name columists such as Jon Salisbury and Clive Crouch and exclusive stories each month, our team works hard to make sure ToyNews is at the very heart of the industry,” said Stuart Dinsey, publisher of ToyNews and managing director of Intent Media.

“And there’s more to come, too. We will continue to lead the way in print and online.”

Every single copy of the print magazine goes to a named recipient and there is zero duplication on the circulation list. The print circulation certificates can be downloaded at

For more information contact or call her on 01992 535647.


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