ToyNews remains highest circ trade title

Latest official ABC confirms continued market leadership by audience.
Publish date:
Social count:

According to latest ABC figures, ToyNews published an average of 6,181 copies each month between July 1st 2010 and June 30th 2011.

As well as being dominant in print, ToyNews continues to lead the field with its online coverage. Unique visitors to for the six months January 1st to June 30th 2011 stood at 128,416, while page views for the period were 467,255 (according to Google Analytics).

The ToyNews iPhone app – sponsored by Hasbro and Littlest Pet Shop – has been downloaded well over 600 times, while the title has over 870 followers on Twitter.

Our combined print, online and digital distribution circulation is over 50,000.

“Support from the industry continues to be strong, with our readers appreciating the extra effort we put into our editorial mix – from interviews with key execs, to analysis of key issues, exclusive NPD data, input from top name columists such as Jon Salisbury and Clive Crouch and exclusive stories each month, our team works hard to make sure ToyNews is at the very heart of the industry,” said Stuart Dinsey, publisher of ToyNews and managing director of Intent Media.

“And there’s more to come, too. We will continue to lead the way in print and online.”

Every single copy of the print magazine goes to a named recipient and there is zero duplication on the circulation list. The print circulation certificates can be downloaded at

For more information contact or call her on 01992 535647.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.