ToyNews editor talks to the industry

VIDEO: The editors of ToyNews and Toyworld discuss the trade press at a Toy Fair media event.
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ToyNews editor Samantha Loveday has recently taken part in an on-stage Q&A at the BTHA’s Meet The Media event.

Joined by Lewis Eckett, editor of Toyworld Magazine, the pair were asked about their publications and how companies can work better with the trade press.

When asked what made ToyNews stand out from its competitors, Loveday said: "In terms of points of difference what ToyNews has the highest audited circulation of just over 6,100. We’ve just launched an iPhone news app and an iPad app as well, so you can keep up to date with industry news wherever you are.

"We are here to support the trade all year round, that’s what we do."

Both editors agreed the presence of three toy trade titles means thecompetition for news is more intense and Eckett said the battle for stories had added an “exciting dynamic” to his job.

Speaking about the difference between print and online, Loveday said: "We have a much wider remit online. We tend to focus on anything which relates to children’s entertainment or the leisure business, and not just from the UK, from across Europe and from the US too."

She added: "Our figures have been steadily climbing. We’ve got some figures in for November and we’re just shy of 40,000 unique visitors now." 

That's the second successive month in which ToyNews has achieved record-breaking online readership figures.


Hit play to see Sam's Meet the Media apperance in full.

Another talking point was social media. Speaking about Twitter, Loveday commented: "It’s about engaging with the people who are on there, finding out what they’re up to, what products are coming in. You can’t just have your print magazine anymore."

ToyNews' Twitter presence @ToyNewsOnline recently hit another milestone when it hit 1,500 followers. Eckett said his publication was also attempting to leverage social media and was looking at Twitter "equally as hard", tweeting industry news from its @toyworldmag account.

Other topics included press releases and the best way to get coverage at the event.

To see what Sam has been up to, follow her tweets @samloveday77.

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